I guess titles are important. As a writer, I am really happy when I come up with a title that speaks to the story; sometimes I have the title before I even know where the story might be going, but that’s rare.
Sometimes the titles are the only good thing about the book.
Sometimes they pique your interest and you get lucky – the books live up to the promise in the title.
The Book of Lost Things by John Connolly is a great title and it’s an even better book.
The Guernsey Literary and Potato Peel Pie Society by Mary Ann Shaffer and Annie Barrows didn’t quite live up to its mouthful of a title.
Billy Dead by Lisa Reardon hints at the trouble ahead.